About Us

"I love those sweaters. Why don't they make them like that anymore?"

That simple question, asked on a chairlift by a fellow skier, sparked the launch of Delaine & Co.

The idea for Delaine began on a chairlift at Alta in March 2020, just days before the world shut down. I was wearing a tightly knit, boldly colored merino wool sweater my parents had given me in 1976 when the skier next to me asked about it. We started talking about the great ski sweater designs of the past—pieces full of color, character, and craftsmanship—and how hard it had become to find anything like them anymore.

We also talked about merino wool: why it remains one of the best mid layers on the mountain, and why its warmth, breathability, and natural performance still stand apart in a world dominated by synthetics. That conversation stayed with me. Soon after, I decided it was time to start something new.

What began as a retirement hobby has grown into a real—and very fun—business. From the start, the goal was simple: build a high-quality, sweater brand rooted in classic alpine style, timeless design, and the enduring performance of natural fibers.

We sell directly online so we can keep things straightforward: free shipping, free returns, and customer service that’s personal, responsive, and easy to deal with. We also believe shopping should feel enjoyable, not exhausting—so we try to keep the experience free of the clutter, pressure, and constant marketing noise that have become so common online.

Our sweaters are designed to be functional, comfortable, and timeless. Whether you’re on the slopes, in the lodge, or out in the city, they’re made to look good, feel even better, and become the kind of pieces you reach for year after year.

To learn more about our Delaine, check out this interview done with Fibre2Fashion and short piece with NH Chronicle .