About Us
"I love those sweaters. Why don't they make them like that anymore?"
That simple question, asked on a chairlift by a fellow skier, sparked the launch of Delaine & Co.
“I was riding the Supreme chair at Alta, just days before COVID shut everything down in March 2020. It was a mild, sunny afternoon, and I was wearing a tight-knit, boldly colored merino wool sweater my parents gave me in 1976. The guy next to me asked about it, and we started talking about how great those old designs looked—and how no one seemed to make sweaters like that anymore. We also agreed that merino wool is the best mid layer on the planet—far superior to the cheaper synthetic options more common today. That conversation stuck with me. I couldn’t stop thinking about it. Soon after, I decided it was time to start something new.”
From the beginning, our mission has been clear: build a high-quality, domestically made sweater brand. Sell directly online, offer free shipping and returns, and back it all up with excellent customer service—without overwhelming our customers with marketing emails.
Delaine & Co. sweaters are designed to be functional, comfortable, and timeless. Whether you're on the slopes, in the lodge, or out in the city, they’re made to look good and feel even better.
To learn a little bit more, see this short piece NH Chronicle did in March 2025
Sweaters to last a lifetime.
Quality stitching, durable materials and our Made in America commitment ensure our sweaters will be around for generations to come. Unmatched by any other fiber, merino wool is the proven choice for warmth under a jacket or alone on a bluebird day.
Signature Designs
Delaine & Co. is here to make sure you look great and feel even better—whether you're carving turns or just enjoying the outdoors. Our bold, vibrant, and timeless designs are made with the downhill skier in mind.